For all you social media evangelists and digital marketing professionals, here’s a great example of branded content with great viral potential. It’s a joke going around on SMS and BBM: Neil Armstrong lands on the moon, only to find two Indians already there! “Who the F*** are you??!” he asks in dismay. Pat comes the … Continue reading
While you can take this post as support for “free speech” and “protection of our right to privacy on the internet” I am doing neither. I am simply taking forth the point I made in my previous post on careless emailing. The truth is, everything you say or do on the internet is real. While … Continue reading
If you want to be briliant, be curious— shagorika heryani (@shagorikah) November 11, 2010 Be curious about people, society, cultures, economics, politics, technology, trends… Be curious about relationships, influencers, triggers, issues, dreams, aspirations… Be curious about strengths, weaknesses, opportunities, tasks… Be curious in the morning, in the afternoon, in the night, and all the time… … Continue reading
Interestingly, only today I read a couple of tweets which I wanted to share here on my blog. I actually copy + pasted the tweets into a word document and was planning to talk about them in a post soon. Then amazingly, today I noticed that WordPress announced a couple of days back, new feature that … Continue reading
Admittedly, I am a HUGE Google fan. User, Advertiser, Promoter… But you don’t have to be all three to find this article interesting: 7 Reasons Why You Should Fear Google via WAT Blog
There’s a lot of buzz around twitter and how its the next big thing in marketing… here’s a comprehensive and useful piece by Ann Handley “AdAge calles twitter assinine. Is it for everyone? No. But twitter has real use for media companies and social-media-savvy brands” 7 Ways Marketers Can Use Twitter > And when you are done … Continue reading
Contrary to popular perception (and current brand behaviour all around) you don’t pussy-foot around communication when you’re in the middle of hard times. In Hindi there’s a phrase ‘bolti-bandh’ which is quite like the English one ‘the cat got your tongue’. Which leads me to say brands that lie low in tough times, stand the risk of … Continue reading
Big brother, wifey, buddy, mistress, whoever… they can all track your movements as you can track theirs, thanks to Google Latitude. Latitude is a GPS based tracking system which runs on Google Maps on Blackberry and other Windows based handheld devices. Every length you take, every move you make… (with apologies to the Police) When you download the … Continue reading
I have always been fascinated by my own Google results. Call it narcissist, but I am concerned about what I am linked to, and who is linked to me (pun totally intended). My results (all 184 of them at this moment) vary from positive, vague, to totally misleading. My postive results throw up my LinkedIn … Continue reading
A couple of days back, I read an interesting article by Atul Hegde, CEO of Ignitee, on the role of digital agencies. I agree with him that the industry although nascent, is already bankrupt when it comes to ideas. The fact is, so-called digital agencies today flood clients with the same old SEO and SEM … Continue reading
