Archive for the ‘New Media’ Category

Admittedly, I am a HUGE Google fan. User, Advertiser, Promoter… But you don’t have to be all three to find this article interesting: 7 Reasons Why You Should Fear Google via WAT Blog

There’s a lot of buzz around twitter and how its the next big thing in marketing… here’s a comprehensive and useful piece by Ann Handley “AdAge calles twitter assinine. Is it for everyone? No. But twitter has real use for media companies and social-media-savvy brands” 7 Ways Marketers Can Use Twitter > And when you are done [...]

Contrary to popular perception (and current brand behaviour all around) you don’t pussy-foot around communication when you’re in the middle of hard times. In Hindi there’s a phrase ‘bolti-bandh’ which is quite like the English one ‘the cat got your tongue’. Which leads me to say brands that lie low in tough times, stand the risk of [...]

Big brother, wifey, buddy, mistress, whoever… they can all track your movements as you can track theirs, thanks to Google Latitude. Latitude is a GPS based tracking system which runs on Google Maps on Blackberry and other Windows based handheld devices.  Every length you take, every move you make… (with apologies to the Police) When you download the [...]

I have always been fascinated by my own Google results. Call it narcissist, but I am concerned about what I am linked to, and who is linked to me (pun totally intended). My results (all 184 of them at this moment) vary from positive, vague, to totally misleading. My postive results throw up my LinkedIn [...]

A couple of days back, I read an interesting article by Atul Hegde, CEO of Ignitee, on the role of digital agencies. I agree with him that the industry although nascent, is already bankrupt when it comes to ideas. The fact is, so-called digital agencies today flood clients with the same old SEO and SEM [...]

Every now and then I spot incoming links to my blog, from a site called Business Way which I discover is using my content as is, to attract traffic. And I am not alone in getting my stuff streamed without credit – there are other sites too – there are sites from the US and elsewhere whose [...]

Last Saturday evening, I spent around four hours with some of the friendliest, most unassuming bunch of people I have met in a long time. Which is surprising, considering I was at the IndiBloggers offline meet in Delhi. And Bloggers, as their reputation suggests, are a volatile and unpredictable bunch of people. “True, Bloggers around [...]

A Cuil new “search engine”

Posted: July 29, 2008 by noshtradamus in New Media, New Products
Tags: , ,

  I was about to write a post on “cuil” (pronounced cool) the new search engine created by former employees of google, when I came upon this post at MoneyManagement’s Weblog. It is a comprehensive review, so I won’t try and duplicate the effort in detail. But here’s my quick summary on two key factors [...]

Blogetiquette: What every blogger must have!

Posted: February 26, 2008 by noshtradamus in Common Sense, New Media

A long time back I wrote about what I call Digital Road Rage. It was about the insensitive and irresponsible side of blogging and the dangers of writing without thinking. Today I discovered a great post on Blogetiquette – (Blogging Etiquette) which I believe anyone who writes or reads a blog should keep in mind. Check [...]