There’s a lot of buzz around twitter and how its the next big thing in marketing… here’s a comprehensive and useful piece by Ann Handley “AdAge calles twitter assinine. Is it for everyone? No. But twitter has real use for media companies and social-media-savvy brands” 7 Ways Marketers Can Use Twitter > And when you are done [...]
Archive for the ‘Public Relations’ Category
Hard times? Talk tough. Talk smart. Talk focussed.
Posted: April 25, 2009 by noshtradamus in Advertising, Brands, Internet, Marketing, New Media, Public Relations, StrategyContrary to popular perception (and current brand behaviour all around) you don’t pussy-foot around communication when you’re in the middle of hard times. In Hindi there’s a phrase ‘bolti-bandh’ which is quite like the English one ‘the cat got your tongue’. Which leads me to say brands that lie low in tough times, stand the risk of [...]
IPL Out, Politics In!
Posted: March 22, 2009 by noshtradamus in Common Sense, IPL, Public Relations, What Were They Thinking??Okay, I see Breaking News on CNN that the organisers of IPL have decided to hold the tournament outside India. Simultaneously, I see Narendra Modi slamming the government on the security reasons that have led to this decision. Of course, Modi is not alone with his vulture-like behaviour, as I see the rest of the [...]
How to perform better on Google (And a nice link to Julia Angwin)!
Posted: February 5, 2009 by noshtradamus in Blatant Self Promotion, Internet, Learnings, New Media, Public Relations, StrategyTags: Google, Julia Angwin, SEM, SEO
I have always been fascinated by my own Google results. Call it narcissist, but I am concerned about what I am linked to, and who is linked to me (pun totally intended). My results (all 184 of them at this moment) vary from positive, vague, to totally misleading. My postive results throw up my LinkedIn [...]
Y’Obama – Learnings from the US Presidential Elections
Posted: November 7, 2008 by noshtradamus in Advertising, Brands, Common Sense, Learnings, Marketing, Politics, Public Relations, Strategy, UncategorizedTags: Marketing, Public Relations, Brands, Obama, Politics, Adverting, Agenda, Value Proposition, USP, US Elections, Voters
The election of Barack Obama as President of the United States of America is landmark in many ways. In fact, Obama’s slogan of “change” holds true in many more ways than perhaps even the man and his spin doctors would have imagined. But that’s not the point of this post. Enough has, and will be written about what [...]
Bharti wears new colours and showcases new corporate identity!
Posted: November 6, 2008 by noshtradamus in Advertising, Brands, Marketing, Public Relations, StrategyTags: Advertising, Bharti, Corporate Identity, Logo, Marketing
Wow. I just picked up The Times of India which I hadn’t read all day and *boom* it hit me – the full page ad revealing Bharti’s new logo and corporate identity. I don’t much care for the ad which is sweetly written with all the right things thrown in (amateur copywriter at work) but [...]
CEO Brand Ambassadors and the “Main Hoon Na!” syndrome
Posted: October 25, 2008 by noshtradamus in Advertising, Brands, Business Ethics, Creativity, Customer Service, Endorsement, Marketing, Public Relations, What Were They Thinking??The other day I was in small electrical shop in Shakarpur market, and was looking for an power extension board – “give me the best quality” I requested. The shopkeeper smiled with pride, and then with great flourish revealed to me his “best quality” extension board. No it wasn’t Philips, Bajaj, or any such familiar [...]
Indian Advertising and the “billing” tamasha
Posted: October 21, 2008 by noshtradamus in Advertising, Marketing, Public Relations, What Were They Thinking??Somewhere towards the end of my career as an “advertising professional” I realised the business of advertising had become more about “getting billing” and less about “adding value” and it was the key reason I switched to being an independent consultant. I don’t blame them really, because most ad agencies are reeling under the double-whammy [...]
Bollywood Celebrity Endorsement in India: Khan you guess who is King!?
Posted: September 11, 2008 by noshtradamus in Advertising, Brands, Common Sense, Creativity, Marketing, Public Relations, Strategy, What Were They Thinking??Tags: Celebrities, Endorsement, Brand Ambassadors, Aamir Khan, Abhishek Bachchan, Akshay Kumar, Hritik Roshan, Shah Rukh Khan, Coke, Tata Sky, Titan, Motorola, Idea Cellular, Thums Up, Sony Ericsson, Acer, Parle, HP, Compaq, Nokia, Pepsi, Hyundai
In the battle for mindshare and market share, some companies in India have gone out of their way (way, way out sometimes) and hired celebrities to endorse their brands. While some celebrities have done a fantastic job (as actors and as endorsers), the rest have just ended up wasting a lot of money, and insulting [...]
IndiBloggers Delhi Meet – Nurturing The Energy
Posted: September 11, 2008 by noshtradamus in Blatant Self Promotion, Creativity, Learnings, New Media, Public Relations, Stargazing, Strategy, Talent & Assets, Trends, UncategorizedTags: Bloggers, Blogs, india, IndiBlogger, Networking, New Media
Last Saturday evening, I spent around four hours with some of the friendliest, most unassuming bunch of people I have met in a long time. Which is surprising, considering I was at the IndiBloggers offline meet in Delhi. And Bloggers, as their reputation suggests, are a volatile and unpredictable bunch of people. “True, Bloggers around [...]
