Nov 07
The election of Barack Obama as President of the United States of America is landmark in many ways. In fact, Obama’s slogan of “change” holds true in many more ways than perhaps even the man and his spin doctors would have imagined. But that’s not the point of this post. Enough has, and will be written about what …
Permanent link to this article: http://noshtradamus.com/2008/11/07/yobama-learnings-from-the-us-presidential-elections/
Nov 06
Wow. I just picked up The Times of India which I hadn’t read all day and *boom* it hit me – the full page ad revealing Bharti’s new logo and corporate identity. I don’t much care for the ad which is sweetly written with all the right things thrown in (amateur copywriter at work) but …
Permanent link to this article: http://noshtradamus.com/2008/11/06/bharti-wears-new-colours-and-showcases-new-corporate-identity/
Oct 25
The other day I was in small electrical shop in Shakarpur market, and was looking for an power extension board – “give me the best quality” I requested. The shopkeeper smiled with pride, and then with great flourish revealed to me his “best quality” extension board. No it wasn’t Philips, Bajaj, or any such familiar …
Permanent link to this article: http://noshtradamus.com/2008/10/25/ceo-brand-ambassadors-and-the-main-hoon-na-syndrome/
Oct 21
Somewhere towards the end of my career as an “advertising professional” I realised the business of advertising had become more about “getting billing” and less about “adding value” and it was the key reason I switched to being an independent consultant. I don’t blame them really, because most ad agencies are reeling under the double-whammy …
Permanent link to this article: http://noshtradamus.com/2008/10/21/indian-advertising-and-the-billing-tamasha/
Sep 11
In the battle for mindshare and market share, some companies in India have gone out of their way (way, way out sometimes) and hired celebrities to endorse their brands. While some celebrities have done a fantastic job (as actors and as endorsers), the rest have just ended up wasting a lot of money, and insulting …
Permanent link to this article: http://noshtradamus.com/2008/09/11/bollywood-celebrity-endorsement-in-india-khan-you-guess-who-is-kinng/
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