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Archive for the ‘Random Useful Thoughts’ Category

Random Useful Thought #011: Mobile Marketing

Posted in Marketing, New Media, Random Useful Thoughts on December 13, 2007 | Leave a Comment »

“The biggest impediment to mobile marketing is not technology platforms, but capable creative and media planning”
- Mike Baker   VP, Head – Ad Business, Nokia
(spotted in Brand Equity, in The Economic Times, dated 12 December 2007)

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Random Useful Thought # 010: Luck

Posted in Random Useful Thoughts on November 30, 2007 | Leave a Comment »

Luck is what happens, when ‘preparation’ meets ‘opportunity’.

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Random Useful Thought # 009: “The Media”

Posted in Internet, New Media, Public Relations, Random Useful Thoughts on September 17, 2007 | 1 Comment »

‘The All Powerful Media’ isn’t just ‘the media’ anymore.
“The All Powerful Media’ now includes your Consumer, and everyone else like him or her, who has an opinion and access to the internet!
See related articles: Blogging India Means Business | The First “B” of Marketing

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Random Useful Thought # 008

Posted in Common Sense, Consumers, Learnings, Random Useful Thoughts on May 14, 2007 | 1 Comment »

Here’s a great quote, alluded to Sam Walton – the founder of Wal-Mart who Time magazine included among the most powerful people in the 20th Century.
“There is only one boss. The customer. And he can fire anybody in the company from the Chairman down, simply by spending his money somewhere else.”
Relevant Interesting Diversion: TIME 100 – [...]

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Random Useful Thought # 007

Posted in Random Useful Thoughts on May 9, 2007 | Leave a Comment »

The wise only speak when they have something to say. Fools speak, because they have to say something.

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Random Useful Thought #006

Posted in Common Sense, Random Useful Thoughts, Thinking Aloud on May 5, 2007 | Leave a Comment »

Always think about random useful thoughts, no matter how random they may feel.

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Random Useful Thought #005

Posted in Common Sense, Learnings, Life's Like That!, Random Useful Thoughts, Talent & Assets, Thinking Aloud, business ethics on March 26, 2007 | Leave a Comment »

Legend has it, this is what a senior PR person once told a top US politician who was complaining about the bad press he was getting, and about how people talk badly about him.
“If you don’t want people to say bad things about you, don’t do bad things!”
It applies to all of us too, doesn’t [...]

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Random Useful Thought # 004

Posted in Common Sense, Learnings, Random Useful Thoughts on March 15, 2007 | Leave a Comment »

Here’s something which the regional head of an agency I once worked for, used to keep telling us - about the difference between Amateurs and Professionals.
“Amateurs work hard and practice so that they can get it right. But professionals work hard and practice so they cannot get it wrong!”

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Random Useful Thought # 003

Posted in Common Sense, Random Useful Thoughts on February 1, 2007 | Leave a Comment »

A man who is full of himself, has no space left for improvement inside.

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Random Useful Thought # 002

Posted in Advertising, Common Sense, Public Relations, Random Useful Thoughts on December 9, 2006 | Leave a Comment »

Being a client to an advertising agency or pr firm automatically entitles you to keep asking for changes in their campaigns. But it doesn’t automatically qualify you to be right.

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