Archive for the ‘Stargazing’ Category

Excerpts from the Inaugural Speech of President Barack Obama… thinking and vision we could all use. “Today I say to you that the challenges we face are real. They are serious and they are many. They will not be met easily or in a short span of time. But know this, America: They will be [...]

Last Saturday evening, I spent around four hours with some of the friendliest, most unassuming bunch of people I have met in a long time. Which is surprising, considering I was at the IndiBloggers offline meet in Delhi. And Bloggers, as their reputation suggests, are a volatile and unpredictable bunch of people. “True, Bloggers around [...]

I was most happy to read about news, that the Tatas are considering moving out of Singur in West Bengal, and setting up the Nano plant elsewhere! It is about time the corporate world stops cowering to pressure from mindless mobs led by out-of-portfolio politicians, and stands up to say: “hey! we bring money into [...]

Mine is bigger than yours!

Posted: October 11, 2007 by noshtradamus in Social Networking, Stargazing

What is it with people and their ‘connection/friends’ lists on business/social networking sites!? Look around you in any network – professional or personal, from LinkedIn, to Facebook, Orkut and MySpace - and you will find most peoples lists growing by leaps and ‘founds’ every day! Do people really have so many ‘friends’ and ‘connections’ or is [...]

This may sound like a follow up to my previous post on the lack of good writing (and writers) in advertising today. It is not. This post is about knowledge. And how we seek it. If, we actually seek it. Most people I see around me today, are content with just withdrawing from their bank balance [...]

Another blast from the past which is still relevant today – on what I believe all communication firms need to focus on – personalised media. I do believe the mass market or mass audience is dead. And media planners who claim cricket and television are the solution to every marketers problems should get their heads [...]

The Internet: Good or Bad?

Posted: May 3, 2007 by noshtradamus in Debate, Internet, New Media, Stargazing, Thinking Aloud

I came across these videos posted online on YouTube, originally created by AOL UK, asking for viewer opinions. Although this was over a year ago, and the internet has dramatically changed in terms of technology and usability, the debate is timeless. Take a look at both videos one after the other. You’ll agree and disagree. [...]

Noshtradamus is supposed to be a blog where i stargaze about communication, strategy, talent and new media in the new world. I write my posts keeping that in mind – or at least that’s what I think I’m doing! Call it lack of proper focus, or call it the unpredictability of the internet www – [...]

When I “left advertising” last year, to “broaden my horizons and find new ways of communicating to the new world of consumers”, most advertising folk I knew didn’t have a clue as to what I was talking about. Admittedly, even I wasn’t sure what was out there, and what all I would have to learn [...]

“He’s so narrow minded, he can look through a keyhole with both eyes at the same time” – This quote I read years ago aptly sums up what I will share with you… soon!