//
archives

Strategy

This category contains 21 posts

Thought For the Day (And Week, Month, Year, Life): Be Curious

If you want to be briliant, be curious— shagorika heryani (@shagorikah) November 11, 2010 Be curious about people, society, cultures, economics, politics, technology, trends… Be curious about relationships, influencers, triggers, issues, dreams, aspirations… Be curious about strengths, weaknesses, opportunities, tasks… Be curious in the morning, in the afternoon, in the night, and all the time… … Continue reading »

How about some Blackbird Pie?

Interestingly, only today I read a couple of tweets which I wanted to share here on my blog. I actually copy + pasted the tweets into a word document and was planning to talk about them in a post soon. Then amazingly, today I noticed that WordPress announced a couple of days back, new feature that … Continue reading »

I am MasterChef in the House with Desperate Housewives…

Yes, I am MasterChef in the House with Desperate Housewives… and I am having a Flash Forward about C.S.I  which is in the Amazing Race against Bigg Boss 4  who refuses to recognise How I Met Your Mother over LA Ink on one of our MTV Kickass Mornings. Well, this article in Adage.com says You … Continue reading »

Hard times? Talk tough. Talk smart. Talk focussed.

Contrary to popular perception (and current brand behaviour all around) you don’t pussy-foot around communication when you’re in the middle of hard times. In Hindi there’s a phrase ‘bolti-bandh’ which is quite like the English one ‘the cat got your tongue’. Which leads me to say brands that lie low in tough times, stand the risk of … Continue reading »

How to perform better on Google (And a nice link to Julia Angwin)!

I have always been fascinated by my own Google results. Call it narcissist, but I am concerned about what I am linked to, and who is linked to me (pun totally intended). My results (all 184 of them at this moment) vary from positive, vague, to totally misleading. My postive results throw up my LinkedIn … Continue reading »

The Role of DigitalAgencies

A couple of days back, I read an interesting article by Atul Hegde, CEO of Ignitee, on the role of digital agencies. I agree with him that the industry although nascent, is already bankrupt when it comes to ideas. The fact is, so-called digital agencies today flood clients with the same old SEO and SEM … Continue reading »

Barack Obama’s Inaugural Speech: Thinking and Vision for a better world

Excerpts from the Inaugural Speech of President Barack Obama… thinking and vision we could all use. “Today I say to you that the challenges we face are real. They are serious and they are many. They will not be met easily or in a short span of time. But know this, America: They will be … Continue reading »

Y’Obama – Learnings from the US Presidential Elections

The election of Barack Obama as President of the United States of America is landmark in many ways. In fact, Obama’s slogan of “change” holds true in many more ways than perhaps even the man and his spin doctors would have imagined. But that’s not the point of this post. Enough has, and will be written about what … Continue reading »

Bharti wears new colours and showcases new corporate identity!

Wow. I just picked up The Times of India which I hadn’t read all day and *boom* it hit me – the full page ad revealing Bharti’s new logo and corporate identity. I don’t much care for the ad which is sweetly written with all the right things thrown in (amateur copywriter at work) but … Continue reading »

Top Bollywood Female Brand Ambassadors

Last week, in a live show in Delhi, comedian Russel Peters joked about how Bollywood was all about looks and less about acting. He made it a point to speak about the extremely beautiful former Miss World who is all wooden and terrible as an actress. So today when I read the news that Kareena … Continue reading »

my tweets

Follow

Get every new post delivered to your Inbox.