Category Archive: Strategy

Nov 03

I am MasterChef in the House with Desperate Housewives…

Yes, I am MasterChef in the House with Desperate Housewives… and I am having a Flash Forward about C.S.I  which is in the Amazing Race against Bigg Boss 4  who refuses to recognise How I Met Your Mother over LA Ink on one of our MTV Kickass Mornings. Well, this article in Adage.com says You …

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Permanent link to this article: http://noshtradamus.com/2010/11/03/i-am-masterchef-in-the-house-with-desperate-housewives/

Apr 25

Hard times? Talk tough. Talk smart. Talk focussed.

Contrary to popular perception (and current brand behaviour all around) you don’t pussy-foot around communication when you’re in the middle of hard times. In Hindi there’s a phrase ‘bolti-bandh’ which is quite like the English one ‘the cat got your tongue’. Which leads me to say brands that lie low in tough times, stand the risk of …

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Permanent link to this article: http://noshtradamus.com/2009/04/25/hard-times-talk-tough-talk-smart-talk-focussed/

Feb 05

How to perform better on Google (And a nice link to Julia Angwin)!

I have always been fascinated by my own Google results. Call it narcissist, but I am concerned about what I am linked to, and who is linked to me (pun totally intended). My results (all 184 of them at this moment) vary from positive, vague, to totally misleading. My postive results throw up my LinkedIn …

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Permanent link to this article: http://noshtradamus.com/2009/02/05/how-to-perform-better-on-google-and-a-nice-link-to-julia-angwin/

Jan 20

Barack Obama’s Inaugural Speech: Thinking and Vision for a better world

Excerpts from the Inaugural Speech of President Barack Obama… thinking and vision we could all use. “Today I say to you that the challenges we face are real. They are serious and they are many. They will not be met easily or in a short span of time. But know this, America: They will be …

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Permanent link to this article: http://noshtradamus.com/2009/01/20/barack-obamas-inaugural-speech-thinking-and-vision-for-a-better-world/

Nov 07

Y’Obama – Learnings from the US Presidential Elections

The election of Barack Obama as President of the United States of America is landmark in many ways. In fact, Obama’s slogan of “change” holds true in many more ways than perhaps even the man and his spin doctors would have imagined. But that’s not the point of this post. Enough has, and will be written about what …

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Permanent link to this article: http://noshtradamus.com/2008/11/07/yobama-learnings-from-the-us-presidential-elections/

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