Contrary to popular perception (and current brand behaviour all around) you don’t pussy-foot around communication when you’re in the middle of hard times. In Hindi there’s a phrase ‘bolti-bandh’ which is quite like the English one ‘the cat got your tongue’. Which leads me to say brands that lie low in tough times, stand the risk of [...]
Archive for the ‘Strategy’ Category
Hard times? Talk tough. Talk smart. Talk focussed.
Posted: April 25, 2009 by noshtradamus in Advertising, Brands, Internet, Marketing, New Media, Public Relations, Strategy1
How to perform better on Google (And a nice link to Julia Angwin)!
Posted: February 5, 2009 by noshtradamus in Blatant Self Promotion, Internet, Learnings, New Media, Public Relations, StrategyTags: Google, Julia Angwin, SEM, SEO
I have always been fascinated by my own Google results. Call it narcissist, but I am concerned about what I am linked to, and who is linked to me (pun totally intended). My results (all 184 of them at this moment) vary from positive, vague, to totally misleading. My postive results throw up my LinkedIn [...]
Barack Obama’s Inaugural Speech: Thinking and Vision for a better world
Posted: January 20, 2009 by noshtradamus in Learnings, Stargazing, Strategy, Talent & AssetsTags: Learnings, Obama, USA, Vision
Excerpts from the Inaugural Speech of President Barack Obama… thinking and vision we could all use. “Today I say to you that the challenges we face are real. They are serious and they are many. They will not be met easily or in a short span of time. But know this, America: They will be [...]
Y’Obama – Learnings from the US Presidential Elections
Posted: November 7, 2008 by noshtradamus in Advertising, Brands, Common Sense, Learnings, Marketing, Politics, Public Relations, Strategy, UncategorizedTags: Marketing, Public Relations, Brands, Obama, Politics, Adverting, Agenda, Value Proposition, USP, US Elections, Voters
The election of Barack Obama as President of the United States of America is landmark in many ways. In fact, Obama’s slogan of “change” holds true in many more ways than perhaps even the man and his spin doctors would have imagined. But that’s not the point of this post. Enough has, and will be written about what [...]
Bharti wears new colours and showcases new corporate identity!
Posted: November 6, 2008 by noshtradamus in Advertising, Brands, Marketing, Public Relations, StrategyTags: Advertising, Bharti, Corporate Identity, Logo, Marketing
Wow. I just picked up The Times of India which I hadn’t read all day and *boom* it hit me – the full page ad revealing Bharti’s new logo and corporate identity. I don’t much care for the ad which is sweetly written with all the right things thrown in (amateur copywriter at work) but [...]
Top Bollywood Female Brand Ambassadors
Posted: November 5, 2008 by noshtradamus in Advertising, Common Sense, Endorsement, Marketing, Strategy, TrendsTags: Advertising, Aishwarya Rai, Brand Ambassadors, Kareena Kapoor, Kurkure, Priyanka Chopra, Vivel
Last week, in a live show in Delhi, comedian Russel Peters joked about how Bollywood was all about looks and less about acting. He made it a point to speak about the extremely beautiful former Miss World who is all wooden and terrible as an actress. So today when I read the news that Kareena [...]
Bollywood Celebrity Endorsement in India: Khan you guess who is King!?
Posted: September 11, 2008 by noshtradamus in Advertising, Brands, Common Sense, Creativity, Marketing, Public Relations, Strategy, What Were They Thinking??Tags: Celebrities, Endorsement, Brand Ambassadors, Aamir Khan, Abhishek Bachchan, Akshay Kumar, Hritik Roshan, Shah Rukh Khan, Coke, Tata Sky, Titan, Motorola, Idea Cellular, Thums Up, Sony Ericsson, Acer, Parle, HP, Compaq, Nokia, Pepsi, Hyundai
In the battle for mindshare and market share, some companies in India have gone out of their way (way, way out sometimes) and hired celebrities to endorse their brands. While some celebrities have done a fantastic job (as actors and as endorsers), the rest have just ended up wasting a lot of money, and insulting [...]
IndiBloggers Delhi Meet – Nurturing The Energy
Posted: September 11, 2008 by noshtradamus in Blatant Self Promotion, Creativity, Learnings, New Media, Public Relations, Stargazing, Strategy, Talent & Assets, Trends, UncategorizedTags: Bloggers, Blogs, india, IndiBlogger, Networking, New Media
Last Saturday evening, I spent around four hours with some of the friendliest, most unassuming bunch of people I have met in a long time. Which is surprising, considering I was at the IndiBloggers offline meet in Delhi. And Bloggers, as their reputation suggests, are a volatile and unpredictable bunch of people. “True, Bloggers around [...]
Incredible India: Incredibly callous? Incredibly corrupt?!
Posted: August 27, 2008 by noshtradamus in Advertising, Brands, Common Sense, Customer Service, Debate, Indian Economy, Marketing, Public Relations, Strategy, Talent & Assets, Thinking AloudTags: Brands, Corruption, Democracy, india, Progress
I am not a negative person. I am not anti-India. It is in my blood to B+. And truly, I Love India. Which is exactly why I am writing this from the heart, with no holds barred. What is Brand India really about? What is the India beyond what we see in doublespread ads and [...]
