Contrary to popular perception (and current brand behaviour all around) you don’t pussy-foot around communication when you’re in the middle of hard times. In Hindi there’s ...
Read More ›Excerpts from the Inaugural Speech of President Barack Obama… thinking and vision we could all use. “Today I say to you that the challenges we face are real. They are serious and...
Read More ›Last week, in a live show in Delhi, comedian Russel Peters joked about how Bollywood was all about looks and less about acting. He made it a point to speak about the extremely beautiful form...
Read More ›In the battle for mindshare and market share, some companies in India have gone out of their way (way, way out sometimes) and hired celebrities to endorse their brands. While some celebritie...
Read More ›So there I was sitting in the office of a large financial institution in Dubai. I had just met Sandra at the reception. Vinod brought me a cup of tea. And I was about to sit in on a meeting...
Read More ›I landed in the middle-east for the first time in my life yesterday – into Dubai. The first glimpses I got of the land below courtesy of the forward and downward camera of the Emirat...
Read More ›This morning I read a news report that Japanese 2-wheeler giant Yamaha plans to replace its existing JV in India with a new JV with Mitsui and Co. The given reason: The current JV is making ...
Read More ›Before the ICCO Global Summit 2006, many people were looking forward to Yann Risz speak about “Next Practices” (see link)… And many women were looking forward to meeting Yann Risz in p...
Read More ›People ask me what I’m doing nowadays… since I left my job as country head of creative, in an advertising agency. Well the answer is “I’m swimming in a Blue OceanR...
Read More ›