Nov 06
Wow. I just picked up The Times of India which I hadn’t read all day and *boom* it hit me – the full page ad revealing Bharti’s new logo and corporate identity. I don’t much care for the ad which is sweetly written with all the right things thrown in (amateur copywriter at work) but …
Permanent link to this article: http://noshtradamus.com/2008/11/06/bharti-wears-new-colours-and-showcases-new-corporate-identity/
Nov 05
Last week, in a live show in Delhi, comedian Russel Peters joked about how Bollywood was all about looks and less about acting. He made it a point to speak about the extremely beautiful former Miss World who is all wooden and terrible as an actress. So today when I read the news that Kareena …
Permanent link to this article: http://noshtradamus.com/2008/11/05/kareena-looks-above-all/
Sep 11
In the battle for mindshare and market share, some companies in India have gone out of their way (way, way out sometimes) and hired celebrities to endorse their brands. While some celebrities have done a fantastic job (as actors and as endorsers), the rest have just ended up wasting a lot of money, and insulting …
Permanent link to this article: http://noshtradamus.com/2008/09/11/bollywood-celebrity-endorsement-in-india-khan-you-guess-who-is-kinng/
Sep 11
Last Saturday evening, I spent around four hours with some of the friendliest, most unassuming bunch of people I have met in a long time. Which is surprising, considering I was at the IndiBloggers offline meet in Delhi. And Bloggers, as their reputation suggests, are a volatile and unpredictable bunch of people. “True, Bloggers around …
Permanent link to this article: http://noshtradamus.com/2008/09/11/indibloggers-delhi-meet-nurturing-the-energy/
Aug 27
I am not a negative person. I am not anti-India. It is in my blood to B+. And truly, I Love India. Which is exactly why I am writing this from the heart, with no holds barred. What is Brand India really about? What is the India beyond what we see in doublespread ads and …
Permanent link to this article: http://noshtradamus.com/2008/08/27/incredible-india-incredibly-callous-incredibly-corrupt/
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