Yesterday, a kid who joined my company just 2 weeks ago, quit her job with us, because she got a job with one of “the most wanted” creative agencies in the country. The bizarre thing is, she has no idea who she will report to, nor have any idea what clients she will work on! [...]
Archive for the ‘Talent & Assets’ Category
What’s in a name?
Posted: April 2, 2010 by noshtradamus in Advertising, Common Sense, Learnings, Talent & Assets1
Barack Obama’s Inaugural Speech: Thinking and Vision for a better world
Posted: January 20, 2009 by noshtradamus in Learnings, Stargazing, Strategy, Talent & AssetsTags: Learnings, Obama, USA, Vision
Excerpts from the Inaugural Speech of President Barack Obama… thinking and vision we could all use. “Today I say to you that the challenges we face are real. They are serious and they are many. They will not be met easily or in a short span of time. But know this, America: They will be [...]
IndiBloggers Delhi Meet – Nurturing The Energy
Posted: September 11, 2008 by noshtradamus in Blatant Self Promotion, Creativity, Learnings, New Media, Public Relations, Stargazing, Strategy, Talent & Assets, Trends, UncategorizedTags: Bloggers, Blogs, india, IndiBlogger, Networking, New Media
Last Saturday evening, I spent around four hours with some of the friendliest, most unassuming bunch of people I have met in a long time. Which is surprising, considering I was at the IndiBloggers offline meet in Delhi. And Bloggers, as their reputation suggests, are a volatile and unpredictable bunch of people. “True, Bloggers around [...]
Incredible India: Incredibly callous? Incredibly corrupt?!
Posted: August 27, 2008 by noshtradamus in Advertising, Brands, Common Sense, Customer Service, Debate, Indian Economy, Marketing, Public Relations, Strategy, Talent & Assets, Thinking AloudTags: Brands, Corruption, Democracy, india, Progress
I am not a negative person. I am not anti-India. It is in my blood to B+. And truly, I Love India. Which is exactly why I am writing this from the heart, with no holds barred. What is Brand India really about? What is the India beyond what we see in doublespread ads and [...]
Dubai Diaries, Part 3 – The Perfect BPO Model
Posted: August 9, 2008 by noshtradamus in Brands, Common Sense, Innovation, Learnings, Marketing, Public Relations, Strategy, Talent & AssetsTags: BPO, Brands, Dubai, Economy, infrastructure, Success, UAE
So there I was sitting in the office of a large financial institution in Dubai. I had just met Sandra at the reception. Vinod brought me a cup of tea. And I was about to sit in on a meeting with Gaurav, Rajan, Michelle and Aman* . As I looked at my fellow desis buzzing around the [...]
Dubai Diaries, Part 1 – First Impressions
Posted: August 1, 2008 by noshtradamus in Learnings, Marketing, Strategy, Talent & AssetsTags: Dubai, Economy, emerging markets, UAE
I landed in the middle-east for the first time in my life yesterday – into Dubai. The first glimpses I got of the land below courtesy of the forward and downward camera of the Emirates Boeing 777, was of endless desert covered in a carpet of dust and heat. But as the aircraft landed and [...]
Attrition in Advertising – CEOspeak
Posted: July 19, 2008 by noshtradamus in Advertising, Common Sense, Learnings, Marketing, Talent & AssetsTags: Copywriters, Creative, Designations, HR, Salaries, Servicing, Training
Yesterday I read an interesting article in Mint, where CEOs of six of India’s large advertising agencies shared their perspectives on attrition and how they’re coping with it. The article, because it appeared in Mint which is a “business paper”, set the context as “attrition being a part of reduced ad spends and global slowdowns”. [...]
Advertising and Marketing industry to become idiot-proof and more “professional”!
Posted: April 1, 2008 by noshtradamus in Advertising, Brands, Common Sense, Customer Service, Humour, Public Relations, Strategy, Talent & AssetsTags: Advertising, answerability, decency, integrity, Marketing, professionalism, Public Relations, values
In a move aimed at making the advertising and marketing business more professional and scientific, rather than amateurish and arbitrary, top agency heads and corporate leaders are expected to meet today and arrive at certain common guidelines for recruitment, training, work processes, and campaign evaluation. The meeting is supported by all the Ad Clubs of [...]
How to choose an Advertising Agency (no, not the “give-back-commission” method)
Posted: March 13, 2008 by noshtradamus in Advertising, Common Sense, Marketing, Public Relations, Talent & AssetsTags: human resources, Marketing, mutual respect, partnerships, pitch consultant, relationships, Strategy
Last week I was chatting with the CEO of a brand new company in the entertainment business. And as we talked about his business strategy and marketing plans, the conversation naturally veered towards advertising. It turned out he was on the verge of signing on an agency, which he admitted gave him the second best [...]
Where have all the Writers gone??
Posted: July 6, 2007 by noshtradamus in Advertising, Creativity, Debate, Talent & Assets, Thinking Aloud, Trends, What Were They Thinking??There was a time when reading ads was a pleasure. We could enjoy an intelligent twist of phrase, smile at a clever use of words, and get amazed by the wordsmithery of a writer passionate about the product and the consumer whom he was trying to sell it to. It was a time when names [...]
