I landed in the middle-east for the first time in my life yesterday – into Dubai. The first glimpses I got of the land below courtesy of the forward and downward camera of the Emirates Boeing 777, was of endless desert covered in a carpet of dust and heat. But as the aircraft landed and …
Category Archive: Talent & Assets
Permanent link to this article: http://noshtradamus.com/2008/08/01/dubai-diaries-part-1-first-impressions/
Jul 19
Attrition in Advertising – CEOspeak
Yesterday I read an interesting article in Mint, where CEOs of six of India’s large advertising agencies shared their perspectives on attrition and how they’re coping with it. The article, because it appeared in Mint which is a “business paper”, set the context as “attrition being a part of reduced ad spends and global slowdowns”. …
Permanent link to this article: http://noshtradamus.com/2008/07/19/attrition-in-advertising-ceospeak/
Apr 01
Advertising and Marketing industry to become idiot-proof and more “professional”!
In a move aimed at making the advertising and marketing business more professional and scientific, rather than amateurish and arbitrary, top agency heads and corporate leaders are expected to meet today and arrive at certain common guidelines for recruitment, training, work processes, and campaign evaluation. The meeting is supported by all the Ad Clubs of …
Permanent link to this article: http://noshtradamus.com/2008/04/01/advertising-and-marketing-industry-to-become-idiot-proof-and-more-professional/
Mar 13
How to choose an Advertising Agency (no, not the “give-back-commission” method)
Last week I was chatting with the CEO of a brand new company in the entertainment business. And as we talked about his business strategy and marketing plans, the conversation naturally veered towards advertising. It turned out he was on the verge of signing on an agency, which he admitted gave him the second best …
Permanent link to this article: http://noshtradamus.com/2008/03/13/how-to-choose-an-advertising-agency-no-not-the-kick-backs-method/
Jul 06
Where have all the Writers gone??
There was a time when reading ads was a pleasure. We could enjoy an intelligent twist of phrase, smile at a clever use of words, and get amazed by the wordsmithery of a writer passionate about the product and the consumer whom he was trying to sell it to. It was a time when names …
Permanent link to this article: http://noshtradamus.com/2007/07/06/where-have-all-the-writers-gone/
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