hello anusha remember me? this is one of the oddest ‘friend request’ i have sent. i knew you years ago and we even shared the same cubicle for a while i think… now we are on different planets, smiling at each other with a hi when our orbits randomly cross… friends, once. memories, still. and [...]
Archive for the ‘Thinking Aloud’ Category
Incredible India: Incredibly callous? Incredibly corrupt?!
Posted: August 27, 2008 by noshtradamus in Advertising, Brands, Common Sense, Customer Service, Debate, Indian Economy, Marketing, Public Relations, Strategy, Talent & Assets, Thinking AloudTags: Brands, Corruption, Democracy, india, Progress
I am not a negative person. I am not anti-India. It is in my blood to B+. And truly, I Love India. Which is exactly why I am writing this from the heart, with no holds barred. What is Brand India really about? What is the India beyond what we see in doublespread ads and [...]
What I have seen… What we have seen..
Posted: July 3, 2008 by noshtradamus in Advertising, Learnings, Public Relations, Thinking AloudTags: Advertising, Cannes, Communism, Cricket, Indian Economy, IPL, JWT, Nuclear Deal, Progress, Reservation, Sexual Harassment, Times of India, Women
It’s been three whole months since I wrote my last post. During this time, I was busy, and then I was on holiday While I might not have been writing, I have been watching. I have been watching everything that’s going on around us in our world, and in the advertising n marketing world in [...]
What’s in a name and nomenclature?
Posted: April 2, 2008 by noshtradamus in Advertising, Common Sense, Humour, Marketing, Thinking AloudAs I was writing the post below, it suddenly struck me how I automatically used the terms “Agency Heads” and “Corporate Leaders”. I then realised that they’re part of common parlance, and how we in the advertising and marketing business, including related media, address the people at the top of their respective entities. So Agency CEOs are just “heads” and [...]
The Secret of Happiness
Posted: March 18, 2008 by noshtradamus in Learnings, Thinking AloudTags: Common Sense, Complaining, Cribbing, Dissatisfaction, Fixations, Happiness, Joy, Life, Sadness
Almost a decade ago, I was going through an emotionally tough phase of my life – questions about what I was doing, where I was doing, and whether I would get what I want were flooding my mind, causing me much anxiety and generally making me restless. Then suddenly I received this email. I forget [...]
What Comments on the Indian Budget really mean!
Posted: March 1, 2008 by noshtradamus in Humour, Indian Economy, Thinking AloudAs Finance Minister P. Chidambaram revealed the Budget 2008 in the Indian Parliament yesterday, an expected lot of reactions were heard from politicians all around. Without naming names, here’s some of the key comments and a tongue-in-cheek take on what they really mean: When they say: It’s a populist budget, aimed at the elections What [...]
Email Return Receipts and the Art of Deception
Posted: February 29, 2008 by noshtradamus in Common Sense, Thinking Aloud, TrendsSomeone invented “Email Delivery Reports” and “Return Receipts” for a reason. And for good reason, I must say. These two little gems use technology to eliminate the uncertainty of “did he get my mail…?”, or “should i call her and find out if she knows when we’re meeting..?”. They are the technology equivalent of common [...]
Google Giveth, Google Taketh Away
Posted: October 8, 2007 by noshtradamus in Common Sense, New Media, Thinking AloudLast week I was putting together an online campaign for a client of mine. And during the course of this, I engaged with a couple of pretty large firms specialising in “Search Engine Marketing” or “SEM”. Five minutes into conversations with the folks at these companies, I got the feeling that everything they did in [...]
In a ruling two days back, the European Court of First Instance which is one of the highest legal bodies in the European Union (EU), imposed hefty fines and asked Microsoft to comply with a couple of key directives a) it should in EU countries, unbundle the add-ons like Windows Media Player in its Windows [...]
Where have all the Readers gone?
Posted: July 27, 2007 by noshtradamus in Advertising, Common Sense, Learnings, Public Relations, Stargazing, Thinking Aloud, TrendsThis may sound like a follow up to my previous post on the lack of good writing (and writers) in advertising today. It is not. This post is about knowledge. And how we seek it. If, we actually seek it. Most people I see around me today, are content with just withdrawing from their bank balance [...]
