Jul 03
It’s been three whole months since I wrote my last post. During this time, I was busy, and then I was on holiday While I might not have been writing, I have been watching. I have been watching everything that’s going on around us in our world, and in the advertising n marketing world in …
Permanent link to this article: http://noshtradamus.com/2008/07/03/what-i-have-seen-what-we-have-seen/
Apr 02
As I was writing the post below, it suddenly struck me how I automatically used the terms “Agency Heads” and “Corporate Leaders”. I then realised that they’re part of common parlance, and how we in the advertising and marketing business, including related media, address the people at the top of their respective entities. So Agency CEOs are just “heads” and …
Permanent link to this article: http://noshtradamus.com/2008/04/02/whats-in-a-name-and-nomenclature/
Mar 01
As Finance Minister P. Chidambaram revealed the Budget 2008 in the Indian Parliament yesterday, an expected lot of reactions were heard from politicians all around. Without naming names, here’s some of the key comments and a tongue-in-cheek take on what they really mean: When they say: It’s a populist budget, aimed at the elections What …
Permanent link to this article: http://noshtradamus.com/2008/03/01/what-comments-on-the-indian-budget-really-mean/
Feb 29
Someone invented “Email Delivery Reports” and “Return Receipts” for a reason. And for good reason, I must say. These two little gems use technology to eliminate the uncertainty of “did he get my mail…?”, or “should i call her and find out if she knows when we’re meeting..?”. They are the technology equivalent of common …
Permanent link to this article: http://noshtradamus.com/2008/02/29/email-return-receipts-and-the-art-of-deception/
Oct 08
Last week I was putting together an online campaign for a client of mine. And during the course of this, I engaged with a couple of pretty large firms specialising in “Search Engine Marketing” or “SEM”. Five minutes into conversations with the folks at these companies, I got the feeling that everything they did in …
Permanent link to this article: http://noshtradamus.com/2007/10/08/google-giveth-google-taketh-away/
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