Last week, in a live show in Delhi, comedian Russel Peters joked about how Bollywood was all about looks and less about acting. He made it a point to speak about the extremely beautiful former Miss World who is all wooden and terrible as an actress. So today when I read the news that Kareena [...]
Archive for the ‘Trends’ Category
Top Bollywood Female Brand Ambassadors
Posted: November 5, 2008 by noshtradamus in Advertising, Common Sense, Endorsement, Marketing, Strategy, TrendsTags: Advertising, Aishwarya Rai, Brand Ambassadors, Kareena Kapoor, Kurkure, Priyanka Chopra, Vivel
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IndiBloggers Delhi Meet – Nurturing The Energy
Posted: September 11, 2008 by noshtradamus in Blatant Self Promotion, Creativity, Learnings, New Media, Public Relations, Stargazing, Strategy, Talent & Assets, Trends, UncategorizedTags: Bloggers, Blogs, india, IndiBlogger, Networking, New Media
Last Saturday evening, I spent around four hours with some of the friendliest, most unassuming bunch of people I have met in a long time. Which is surprising, considering I was at the IndiBloggers offline meet in Delhi. And Bloggers, as their reputation suggests, are a volatile and unpredictable bunch of people. “True, Bloggers around [...]
Tata, West Bengal. Bye-bye, blackmail?
Posted: August 24, 2008 by noshtradamus in Common Sense, Indian Economy, Learnings, Stargazing, TrendsTags: Capitalism, Communism, CPI, Progress, Singur, Tata
I was most happy to read about news, that the Tatas are considering moving out of Singur in West Bengal, and setting up the Nano plant elsewhere! It is about time the corporate world stops cowering to pressure from mindless mobs led by out-of-portfolio politicians, and stands up to say: “hey! we bring money into [...]
Dubai Diaries, Part 2 – Paradoxes Galore
Posted: August 4, 2008 by noshtradamus in Learnings, Marketing, TrendsTags: Culture, Dubai, Economy, Islam, Middle East, People, UAE
Huge malls in the middle of the hot desert. Ski-slopes covered with snow, and marinas with boats, in the middle of the malls! This is fact, not fiction in Dubai. And the list of such paradoxes here, is endless. Every waking moment since I arrived last Thursday, has been spent reversing my perceptions of the [...]
Email Return Receipts and the Art of Deception
Posted: February 29, 2008 by noshtradamus in Common Sense, Thinking Aloud, TrendsSomeone invented “Email Delivery Reports” and “Return Receipts” for a reason. And for good reason, I must say. These two little gems use technology to eliminate the uncertainty of “did he get my mail…?”, or “should i call her and find out if she knows when we’re meeting..?”. They are the technology equivalent of common [...]
You know you’re an Iconic Brand when you find thousands of videos of your Brand on YouTube – and you put up only one or two yourself! On YouTube you will find user ‘using the Brand’ videos, your ads, parodies of your ads, even new ads created by someone else for you based on how [...]
Where have all the Readers gone?
Posted: July 27, 2007 by noshtradamus in Advertising, Common Sense, Learnings, Public Relations, Stargazing, Thinking Aloud, TrendsThis may sound like a follow up to my previous post on the lack of good writing (and writers) in advertising today. It is not. This post is about knowledge. And how we seek it. If, we actually seek it. Most people I see around me today, are content with just withdrawing from their bank balance [...]
Where have all the Writers gone??
Posted: July 6, 2007 by noshtradamus in Advertising, Creativity, Debate, Talent & Assets, Thinking Aloud, Trends, What Were They Thinking??There was a time when reading ads was a pleasure. We could enjoy an intelligent twist of phrase, smile at a clever use of words, and get amazed by the wordsmithery of a writer passionate about the product and the consumer whom he was trying to sell it to. It was a time when names [...]
You know you’re an Iconic Brand when…
Posted: June 23, 2007 by noshtradamus in Advertising, Brands, Endorsement, Public Relations, TrendsWow! Check this out… from none other than The President of The United States of America! (via displaynone) My only question is: do sales go up or down, with such endorsements!?
