What the Tatas nurtured over a century, Niira Radia & Vaishnavi have demolished in a week. #MediaMafia— Mahesh Murthy (@maheshmurthy) November 29, 2010 Mahesh Murthy is right. All those years of building up credibility, threatened (not dashed to the ground) by keeping bad company! I will add, this is true in both our professional and … Continue reading
While you can take this post as support for “free speech” and “protection of our right to privacy on the internet” I am doing neither. I am simply taking forth the point I made in my previous post on careless emailing. The truth is, everything you say or do on the internet is real. While … Continue reading
There’s a lot being written and a lot being said about the recent “protectionist” stance adopted by some states, and the rising voices against “outsourcing” in the US. I have been watching from the sidelines, because it doesn’t affect me directly, as yet, but I know it may soon… I read something today that pushed … Continue reading
As part of a monthly review of Indian advertising and marketing which I do for a far-east publication, I have been watching Indian political advertising very closely for some time now. I specifically mentioned the review, because if it wasn’t for it, I would have simply missed/ignored the ads… which is what I think most … Continue reading
Okay, I see Breaking News on CNN that the organisers of IPL have decided to hold the tournament outside India. Simultaneously, I see Narendra Modi slamming the government on the security reasons that have led to this decision. Of course, Modi is not alone with his vulture-like behaviour, as I see the rest of the … Continue reading
“Ouch!” That’s the first thought that struck me as I picked up the newspapers this morning. No I am not referring to the coverage of the FM’s interim budget, but to the full front page ad for State Bank of India in the leading and very-expensive-to-advertise-in newspapers. The full-frontal assault hurt for two big reasons: … Continue reading
Every now and then I spot incoming links to my blog, from a site called Business Way which I discover is using my content as is, to attract traffic. And I am not alone in getting my stuff streamed without credit – there are other sites too – there are sites from the US and elsewhere whose … Continue reading
The other day I was in small electrical shop in Shakarpur market, and was looking for an power extension board – “give me the best quality” I requested. The shopkeeper smiled with pride, and then with great flourish revealed to me his “best quality” extension board. No it wasn’t Philips, Bajaj, or any such familiar … Continue reading
Somewhere towards the end of my career as an “advertising professional” I realised the business of advertising had become more about “getting billing” and less about “adding value” and it was the key reason I switched to being an independent consultant. I don’t blame them really, because most ad agencies are reeling under the double-whammy … Continue reading
In the battle for mindshare and market share, some companies in India have gone out of their way (way, way out sometimes) and hired celebrities to endorse their brands. While some celebrities have done a fantastic job (as actors and as endorsers), the rest have just ended up wasting a lot of money, and insulting … Continue reading
