Oct 25
The other day I was in small electrical shop in Shakarpur market, and was looking for an power extension board – “give me the best quality” I requested. The shopkeeper smiled with pride, and then with great flourish revealed to me his “best quality” extension board. No it wasn’t Philips, Bajaj, or any such familiar …
Permanent link to this article: http://noshtradamus.com/2008/10/25/ceo-brand-ambassadors-and-the-main-hoon-na-syndrome/
Oct 21
Somewhere towards the end of my career as an “advertising professional” I realised the business of advertising had become more about “getting billing” and less about “adding value” and it was the key reason I switched to being an independent consultant. I don’t blame them really, because most ad agencies are reeling under the double-whammy …
Permanent link to this article: http://noshtradamus.com/2008/10/21/indian-advertising-and-the-billing-tamasha/
Sep 11
In the battle for mindshare and market share, some companies in India have gone out of their way (way, way out sometimes) and hired celebrities to endorse their brands. While some celebrities have done a fantastic job (as actors and as endorsers), the rest have just ended up wasting a lot of money, and insulting …
Permanent link to this article: http://noshtradamus.com/2008/09/11/bollywood-celebrity-endorsement-in-india-khan-you-guess-who-is-kinng/
Sep 07
A couple of days back I commented on a stupid ad by an airline. Now I discovered this amazingly insensitive piece of work by UNICEF Germany, no less! I won’t take up time repeating what these two guys have so beautifully put across at Words & Pictures. Read all about it here.
Permanent link to this article: http://noshtradamus.com/2007/09/07/sensitivity-anyone/
Sep 05
I was checking a few airline sites the other day, when I came across this banner advertisement on the Delta website – obviously targetted at Indian flyers… or is it? I for one, who is proudly Indian, don’t find it either amusing or attractive… “Naan Stop”??! Is this supposed to in jest..? Playing on a bad …
Permanent link to this article: http://noshtradamus.com/2007/09/05/is-delta-trying-to-be-funny/
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