It was the Summer of 1991. Lehar Pepsi was coming to Delhi, and the brand needed to make a dent in the market dominated by Thums Up back then. Kapil Dev became the natural choice for a hard hitting campaign to catch the imagination of audiences, and get them to try a Pepsi.
Here’s what we came up with!
Art Director: Bipasha Banerjee | Copywriter: Mehernosh Shapoorjee
Creative Director: Abhinav Dhar
Client Servicing: Punita Lal, Sanjeev Bhargava
Agency: Hindustan Thompson
Photographer: Rohit Chawla
Client: Sanjiv Chadha