Thursday, June 17, 2021

Yearly Archives: 2006

Fighting the “Keyhole View” of Advertising & Public Relations

When I "left advertising" last year, to "broaden my horizons and find new ways of communicating to the new world of consumers", most advertising...

Santosh Desai, Advertising, and The Way We Are

A couple of days back I read that Santosh Desai was leaving hardcore advertising. Not surprising I thought, for a man of his thinking...

Advertising, PR, and the Art of Saying “No”

The phrases "No, can't do!" or "thanks, but no thanks!" don't quite figure in the vocabulary of advertising, marketing and public relations people, do...

What Women Want (Is Usually What Men Don’t)

  In the 2000 classic "What Women Want" starring Mel Gibson and Helen Hunt - Mel, a hotshot (but arrogant MCP) creative director comes out...

Blogging India Means Business!

In a recent research study conducted by Microsoft (MSN and Windows Live) it was found that India's blogosphere is unique in the region with...

Hi, I’m Vendor No. XYZ-123

"I spend many hours a day counselling your CEO, my company just designed a programme that is expected to avert a crisis in your...

New Media and What Not

When I tell people that I help companies understand new media, and how to use it to their benefit, most people look at me...

KFC Advertises to Aliens!

It took me a while to figure out if this is a joke or its serious - a KFC image of Colonel Sanders, allegedly...

The new highways of progress

It's a proven fact that the progress of a nation, usually follows the progress of its roads and highways. Take Europe and the United States...

Indian BPOs: Private or Porous?

One of the largest new business opportunities in India is Business Process Outsourcing (BPO). And one of the largest ethical and legal issues we have...

Real happiness lies in delivery, not promises

One of the facts of business and marketing is that you promise on what you deliver, at the time you say you'd deliver. Unfortunately, that...

Talent & The Boss’ Perspective

I received a couple of email (why email?? stop being shy, and post your comments, folks!! make this blog a little more interactive upfront)...

Talent? What talent??

At the ICCO Global Summit 2006, one of the sessions was "Talent: Our Greatest Asset". The Speaker was Jeffrey Fuller of Mercer HR Consulting,...

The Great Indian “Superbike” Dilemma

Every couple of weeks I open a newspaper or magazine in India, to see these gorgeous photographs of superbikes (like the one above), with...

Careful, the blogs have ears!

There's no doubt that bloggers are proving to be more than a handful for the high and mighty (DELL, Neil French, Kryptonite for example). Which...
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