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Yearly Archives: 2006

Fighting the “Keyhole View” of Advertising & Public Relations

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When I "left advertising" last year, to "broaden my horizons and find new ways of communicating to the new world of consumers", most advertising...

Santosh Desai, Advertising, and The Way We Are

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A couple of days back I read that Santosh Desai was leaving hardcore advertising. Not surprising I thought, for a man of his thinking...

Advertising, PR, and the Art of Saying “No”

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The phrases "No, can't do!" or "thanks, but no thanks!" don't quite figure in the vocabulary of advertising, marketing and public relations people, do...

Blogging India Means Business!

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In a recent research study conducted by Microsoft (MSN and Windows Live) it was found that India's blogosphere is unique in the region with...

New Media and What Not

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When I tell people that I help companies understand new media, and how to use it to their benefit, most people look at me...

David-Bates-Enterprise: Menage a trois or trouble?

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I just received an sms alert from my friendly industry spammer, about a David-Bates-Enterprise merger. Yes, David, Bates, Enterprise... I've double checked the article...

The new highways of progress

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It's a proven fact that the progress of a nation, usually follows the progress of its roads and highways. Take Europe and the United States...

hero versus baap!

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This is my second post in recent times on the automobile industry in India. While I talked about the superbike dilemma the last time,...

Talent & The Boss’ Perspective

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I received a couple of email (why email?? stop being shy, and post your comments, folks!! make this blog a little more interactive upfront)...

Talent? What talent??

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At the ICCO Global Summit 2006, one of the sessions was "Talent: Our Greatest Asset". The Speaker was Jeffrey Fuller of Mercer HR Consulting,...

The Great Indian “Superbike” Dilemma

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Every couple of weeks I open a newspaper or magazine in India, to see these gorgeous photographs of superbikes (like the one above), with...

Careful, the blogs have ears!

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There's no doubt that bloggers are proving to be more than a handful for the high and mighty (DELL, Neil French, Kryptonite for example). Which...

The Changing Face Of India

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The Master of Ceremonies (MC) at the ICCO Global Summit 2006 held in New Delhi this October, started the session "The Changing Face of...

Happy To Be Stuck With You!

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What is it that makes people stick to companies? What makes companies stick to each other? What makes countries friends with each other? Different people...

Next Practices – Bottom Up!

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Before the ICCO Global Summit 2006, many people were looking forward to Yann Risz speak about “Next Practices” (see link)… And many women...
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I am a writer, traveler, and foodie, who makes a living as a Strategy Consultant and Conflict Resolution Professional.

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