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Thursday, April 25, 2024

Monthly Archives: December, 2006

Fighting the “Keyhole View” of Advertising & Public Relations

When I "left advertising" last year, to "broaden my horizons and find new ways of communicating to the new world of consumers", most advertising...

Santosh Desai, Advertising, and The Way We Are

A couple of days back I read that Santosh Desai was leaving hardcore advertising. Not surprising I thought, for a man of his thinking...

Advertising, PR, and the Art of Saying “No”

The phrases "No, can't do!" or "thanks, but no thanks!" don't quite figure in the vocabulary of advertising, marketing and public relations people, do...
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