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Thursday, March 28, 2024

Yearly Archives: 2007

Dealing with Online “Verbalanche”

Rumours, Half Truths, Surprising Facts - Every Brand and Company in the world is surrounded by them. Most don't know how to deal with...

Where have all the Readers gone?

This may sound like a follow up to my previous post on the lack of good writing (and writers) in advertising today. It is not. This...

Where have all the Writers gone??

One wonders whether the ad industry has lost forever, the brilliance its copywriters once displayed.

Know your “Target Audience”!

For the last 17 years in advertising, I've almost always come across definitions of my male "target audience" as "SEC A/B/C whatever, young, upwardly...

Attrition in Advertising and PR

Why do people in advertising and public relations shift jobs a lot? Quite simply, because it is a 'people business' where the products and...
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