04/05/2018 LML Vespa – A Moving Experience In 1996, LML Vespa scooters launched this brand campaign, targeting a younger audience with a…
04/03/1997 Playing Games with Solaris It was the late 1990s. Most companies in India hadn’t started using computers, and if…
23/01/1995 Bakeman’s Cream Crunch Campaign Could a small newbie like Bakeman’s, take a bite out of the Indian confectionery market…
02/05/1993 Bausch & Lomb – Soft Contact Lens The year was 1992, and Trikaya Grey was running an eyeball-grabbing, award-winning campaign for Bausch…
09/05/1991 Kapil Is Coming: Lehar Pepsi It was the Summer of 1991. Lehar Pepsi was coming to Delhi, and the brand…
25/12/1989 Delhi Traffic Police, 1989 I wrote an advertising campaign for Delhi Traffic Police, as a copy test for my…