LML Vespa – A Moving Experience
In 1996, LML Vespa scooters launched this brand campaign, targeting a younger audience with a…
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Playing Games with Solaris
It was the late 1990s. Most companies in India hadn’t started using computers, and if…
Bakeman’s Cream Crunch Campaign
Could a small newbie like Bakeman’s, take a bite out of the Indian confectionery market…
Bausch & Lomb – Soft Contact Lens
The year was 1992, and Trikaya Grey was running an eyeball-grabbing, award-winning campaign for Bausch…
Kapil Is Coming: Lehar Pepsi
It was the Summer of 1991. Lehar Pepsi was coming to Delhi, and the brand…
Delhi Traffic Police, 1989
I wrote an advertising campaign for Delhi Traffic Police, as a copy test for my…