Fighting the “Keyhole View” of Advertising & Public Relations
When I “left advertising” last year, to “broaden my horizons and find new ways of…
Browsing: Writer
Santosh Desai, Advertising, and The Way We Are
A couple of days back I read that Santosh Desai was leaving hardcore advertising. Not…
Advertising, PR, and the Art of Saying “No”
The phrases “No, can’t do!” or “thanks, but no thanks!” don’t quite figure in the…
What Women Want (Is Usually What Men Don’t)
In the 2000 classic “What Women Want” starring Mel Gibson and Helen Hunt -…
Blogging India Means Business!
In a recent research study conducted by Microsoft (MSN and Windows Live) it was found…
Hi, I’m Vendor No. XYZ-123
“I spend many hours a day counselling your CEO, my company just designed a programme…
New Media and What Not
When I tell people that I help companies understand new media, and how to use…
KFC Advertises to Aliens!
It took me a while to figure out if this is a joke or its…
The new highways of progress
It’s a proven fact that the progress of a nation, usually follows the progress of…
Indian BPOs: Private or Porous?
One of the largest new business opportunities in India is Business Process Outsourcing (BPO). And one…
Real happiness lies in delivery, not promises
One of the facts of business and marketing is that you promise on what you…
Talent & The Boss’ Perspective
I received a couple of email (why email?? stop being shy, and post your comments,…