About Me

I’ve been in the business of communication all my life, and my life can be divided into four parts to date:

  • First, as a storyteller and yarn spinner in my early years – which were patronised (and funded) by my family.
  • Second, as a copywriter turned creative director turned strategic planner, in an advertising career spanning 20-odd years – funded by some of the largest brands and advertising agencies in the world, and nurtured by some really cool bosses and clients.
  • Third, as an independent “brand strategy and communication consultant” giving gyaan to brands and companies who care (and pay) to listen.
  • Fourth (where I am right now), as a self-serving blogger; paid content writer; verified food-reviewer; passionate Instagrammer, and occasional publisher to many social media platforms.

This blog, which I started way back in 2005, was originally about ideas, strategy and communication. But it’s now evolved to cover stargazing on all aspects of life, which I believe are related – life, work, relationships, actions, reactions, food, travel, etcetera – and they all have bearing on, and are reflections of, each other!

I do what I love, and I love what I do. And I’d love it if you could add feedback or comments on this page or on any other post on this site!

In case you’d like to get in touch with me, please use the form below. And thank you for stopping by!