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Friday, April 26, 2024

Monthly Archives: December, 2005

Mass Market? What Mass Market?

McDonald’s, perhaps what we would call the ultimate mass brand, used to spend two-thirds of its U.S. advertising budget on television. Last year,...

Hare Today, Turtle Tomorrow?

No you haven't read this story of the Hare and the Tortoise before. No it's not the 'new management school' version you've also read....
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