McDonald’s, perhaps what we would call the ultimate [popular] mass brand, used to spend two-thirds of its U.S. advertising budget on television. Last year, it cut television spends down to one-third of its budget. In 2003, Coke President Steven J Heyer announced that it was moving away from television as the ‘main anchor medium’ to … Continue reading
The 4 Ps of Marketing now have a companion – B for Blogs – the next big thing for Marketers worldwide. Blogs [Web Logs] as per their original definition and intent are simply rants and raves of regular people, published online at the click of a button. For Bloggers there are no censors, no major … Continue reading
It’s perhaps one of the most redundant question we’re asked every day… wherein the person who asks will perhaps get surprised, if you answer the question – truthfully, that is! My question is, how many of us actually ask ourselves this question? And how many of us can actually answer ourselves truthfully? Highs, Lows, Delights, … Continue reading
No you haven’t read this story of the Hare and the Tortoise before. No it’s not the ‘new management school’ version you’ve also read. This is my take on Mr. Hare & Mr. Tortoise [no male chauvinism intended, I assure you!].But before I begin let me point out that we all know about the original … Continue reading
There was an interesting debate in the Times of India sometime back, about whether creativity flourishes best during youth, or with experience? The Times View was that genius thrives at an advanced age, with examples of how Isaac Newton, Da Vinci, Beethoven and Archimedes were all over forty years old when their ‘Eureka moment’ happened. … Continue reading
