In the battle for mindshare and market share, some companies in India have gone out of their way (way, way out sometimes) and hired celebrities to endorse their brands. While some celebrities have done a fantastic job (as actors and as endorsers), the rest have just ended up wasting a lot of money, and insulting [...]
Archive for September, 2008
Bollywood Celebrity Endorsement in India: Khan you guess who is King!?
Posted: September 11, 2008 by noshtradamus in Advertising, Brands, Common Sense, Creativity, Marketing, Public Relations, Strategy, What Were They Thinking??Tags: Celebrities, Endorsement, Brand Ambassadors, Aamir Khan, Abhishek Bachchan, Akshay Kumar, Hritik Roshan, Shah Rukh Khan, Coke, Tata Sky, Titan, Motorola, Idea Cellular, Thums Up, Sony Ericsson, Acer, Parle, HP, Compaq, Nokia, Pepsi, Hyundai
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IndiBloggers Delhi Meet – Nurturing The Energy
Posted: September 11, 2008 by noshtradamus in Blatant Self Promotion, Creativity, Learnings, New Media, Public Relations, Stargazing, Strategy, Talent & Assets, Trends, UncategorizedTags: Bloggers, Blogs, india, IndiBlogger, Networking, New Media
Last Saturday evening, I spent around four hours with some of the friendliest, most unassuming bunch of people I have met in a long time. Which is surprising, considering I was at the IndiBloggers offline meet in Delhi. And Bloggers, as their reputation suggests, are a volatile and unpredictable bunch of people. “True, Bloggers around [...]
