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Friday, November 22, 2024

ARCHIVES, SINCE 1989

Will SBI please stop wasting money?!

"Ouch!" That's the first thought that struck me as I picked up the newspapers this morning. No I am not referring to the coverage...

Monkey Business, Revisted

In my search for an image for a monkey in my previous post, I discovered this story about monkeys and the stock market. Very...

Top Bollywood Female Brand Ambassadors

Last week, in a live show in Delhi, comedian Russel Peters joked about how Bollywood was all about looks and less about acting. He...

CEO Brand Ambassadors and the “Main Hoon Na!” syndrome

The other day I was in small electrical shop in Shakarpur market, and was looking for an power extension board - "give me the...

Celebrity Endorsement: Khan you guess who is King!?

In the battle for mindshare and market share, some companies in India have gone out of their way (way, way out sometimes) and hired...

Incredible India: Incredibly callous? Incredibly corrupt?!

I am not a negative person. I am not anti-India. It is in my blood to B+. And truly, I Love India. Which is exactly...

Dubai Diaries 3 – Perfect BPO Model

SO THERE I WAS SITTING IN THE OFFICE OF A LARGE FINANCIAL INSTITUTION IN DUBAI. I HAD JUST MET SANDRA AT THE RECEPTION. VINOD...

Dubai Diaries 2 – Paradoxes Galore

HUGE MALLS IN THE MIDDLE OF THE HOT DESERT. SKI-SLOPES COVERED WITH SNOW, AND MARINAS WITH BOATS, IN THE MIDDLE OF THE MALLS! THIS...

Dubai Diaries 1 – First Impressions

I landed in the middle-east for the first time in my life yesterday - into Dubai. The first glimpses I got of the land...

Attrition in Advertising – CEOspeak

Yesterday I read an interesting article in Mint, where CEOs of six of India's large advertising agencies shared their perspectives on attrition and how...

What I have seen… What we have seen..

It's been three whole months since I wrote my last post. During this time, I was busy, and then I was on holiday :)...

Advertising and Marketing industry to become idiot-proof and more “professional”!

In a move aimed at making the advertising and marketing business more professional and scientific, rather than amateurish and arbitrary, top agency heads and...

Protected: “Shut up and do as I say!”

Prologue: The headline of this post clearly sounds rude and arrogant. In fact, it is rude and arrogant. But sadly, it also conveys the...

How to choose an Advertising Agency (no, not the “give-back-commission” method)

...the conversation naturally veered towards advertising. It turned out he was on the verge of signing on an agency, which he admitted gave him the second best ideas during the pitch!

Dealing with Online “Verbalanche”

Rumours, Half Truths, Surprising Facts - Every Brand and Company in the world is surrounded by them. Most don't know how to deal with...