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Advertising

Bakeman’s Cream Crunch Campaign

Could a small newbie like Bakeman's, take a bite out of the Indian confectionery market dominated by big brands? Like Britannia and Parle? Well,...

Advertising

Sakura Watches Brand Campaign

This is what we called a "Corporate Campaign" or the Sakura Watches Brand Campaign, back in the day. The year was 1994, and we...

Advertising

Sakura Watches World Cup Campaign

In 1994, a new brand appeared in the crowded wristwatch market in India. The technology was Japanese, and so the brand was called Sakura....

Advertising

Bausch & Lomb – Soft Contact Lens

The year was 1992, and Trikaya Grey was running an eyeball-grabbing, award-winning campaign for Bausch & Lomb soft contact lenses. The following creatives were...

Advertising

Hero Impact Super Light City Bike

Hero Impact, the Super Light City Bike is one of the first campaigns I wrote that included print ads and a television commercial! It...

Advertising

Yeh Hi Hai Right Choice Baby

One of the first films I worked on when I was a Junior Copywriter at HTA (Now J. Walter Thompson) also turned out to be...

Advertising

Kapil Is Coming: Lehar Pepsi

It was the Summer of 1991. Lehar Pepsi was coming to Delhi, and the brand needed to make a dent in the market dominated...

Advertising

Delhi Traffic Police, 1989

I wrote an advertising campaign for Delhi Traffic Police, as a copy test for my first job ever, at Speer Communications, back in 1989. Not...

Perspectives

Protected: Kapat Azaadi

Abdul ran silently down the narrow street, clutching the pistol close to his chest. He could feel his heart beating heavily as fear and courage...

noshtradamuswriter. traveler. foodie

noshtradamuswriter. traveler. foodie

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