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Tuesday, June 18, 2024

ARCHIVES, SINCE 1989

Bakeman’s Cream Crunch Campaign

Could a small newbie like Bakeman's, take a bite out of the Indian confectionery market dominated by big brands? Like Britannia and Parle? Well,...

Sakura Watches Brand Campaign

This is what we called a "Corporate Campaign" or the Sakura Watches Brand Campaign, back in the day. The year was 1994, and we...

Sakura Watches World Cup Campaign

In 1994, a new brand appeared in the crowded wristwatch market in India. The technology was Japanese, and so the brand was called Sakura....

Bausch & Lomb – Soft Contact Lens

The year was 1992, and Trikaya Grey was running an eyeball-grabbing, award-winning campaign for Bausch & Lomb soft contact lenses. The following creatives were...

Hero Impact Super Light City Bike

Hero Impact, the Super Light City Bike is one of the first campaigns I wrote that included print ads and a television commercial! It...

Yeh Hi Hai Right Choice Baby

One of the first films I worked on when I was a Junior Copywriter at HTA (Now J. Walter Thompson) also turned out to be...

Kapil Is Coming: Lehar Pepsi

It was the Summer of 1991. Lehar Pepsi was coming to Delhi, and the brand needed to make a dent in the market dominated...

Delhi Traffic Police, 1989

I wrote an advertising campaign for Delhi Traffic Police, as a copy test for my first job ever, at Speer Communications, back in 1989. Not...

Protected: Kapat Azaadi

Abdul ran silently down the narrow street, clutching the pistol close to his chest. He could feel his heart beating heavily as fear and courage...