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writer. traveler. foodie
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Sunday, September 24, 2023
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noshtradamus
writer. traveler. foodie
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ARCHIVES, SINCE 1989
Advertising
Sakura Watches Brand Campaign
This is what we called a "Corporate Campaign" or the Sakura Watches Brand Campaign, back in the day. The year was 1994, and we...
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Advertising
Sakura Watches World Cup Campaign
In 1994, a new brand appeared in the crowded wristwatch market in India. The technology was Japanese, and so the brand was called Sakura....
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Advertising
Bausch & Lomb – Soft Contact Lens
The year was 1992, and Trikaya Grey was running an eyeball-grabbing, award-winning campaign for Bausch & Lomb soft contact lenses. The following creatives were...
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Advertising
Hero Impact Super Light City Bike
Hero Impact, the Super Light City Bike is one of the first campaigns I wrote that included print ads and a television commercial! It...
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Advertising
Yeh Hi Hai Right Choice Baby
One of the first films I worked on when I was a Junior Copywriter at HTA (Now J. Walter Thompson) also turned out to be...
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Advertising
Kapil Is Coming: Lehar Pepsi
It was the Summer of 1991. Lehar Pepsi was coming to Delhi, and the brand needed to make a dent in the market dominated...
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Advertising
Delhi Traffic Police, 1989
I wrote an advertising campaign for Delhi Traffic Police, as a copy test for my first job ever, at Speer Communications, back in 1989. Not...
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Perspectives
Protected: Kapat Azaadi
Abdul ran silently down the narrow street, clutching the pistol close to his chest. He could feel his heart beating heavily as fear and courage...
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