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Perspectives

Where have all the Readers gone?

This may sound like a follow up to my previous post on the lack of good writing (and writers) in advertising today. It is not. This...

Perspectives

Where have all the Writers gone??

One wonders whether the ad industry has lost forever, the brilliance its copywriters once displayed.

Perspectives

Know your “Target Audience”!

For the last 17 years in advertising, I've almost always come across definitions of my male "target audience" as "SEC A/B/C whatever, young, upwardly...

Perspectives

Attrition in Advertising and PR

Why do people in advertising and public relations shift jobs a lot? Quite simply, because it is a 'people business' where the products and...

Perspectives

Fighting the “Keyhole View” of Advertising & Public Relations

When I "left advertising" last year, to "broaden my horizons and find new ways of communicating to the new world of consumers", most advertising...

Perspectives

Santosh Desai, Advertising, and The Way We Are

A couple of days back I read that Santosh Desai was leaving hardcore advertising. Not surprising I thought, for a man of his thinking...

Perspectives

Advertising, PR, and the Art of Saying “No”

The phrases "No, can't do!" or "thanks, but no thanks!" don't quite figure in the vocabulary of advertising, marketing and public relations people, do...

Perspectives

Blogging India Means Business!

In a recent research study conducted by Microsoft (MSN and Windows Live) it was found that India's blogosphere is unique in the region with...

Perspectives

New Media and What Not

When I tell people that I help companies understand new media, and how to use it to their benefit, most people look at me...

Advertising

David-Bates-Enterprise: Menage a trois or trouble?

I just received an sms alert from my friendly industry spammer, about a David-Bates-Enterprise merger. Yes, David, Bates, Enterprise... I've double checked the article...

Perspectives

The new highways of progress

It's a proven fact that the progress of a nation, usually follows the progress of its roads and highways. Take Europe and the United States...

Advertising

hero versus baap!

This is my second post in recent times on the automobile industry in India. While I talked about the superbike dilemma the last time,...

Perspectives

Talent & The Boss’ Perspective

I received a couple of email (why email?? stop being shy, and post your comments, folks!! make this blog a little more interactive upfront)...

Perspectives

Talent? What talent??

At the ICCO Global Summit 2006, one of the sessions was "Talent: Our Greatest Asset". The Speaker was Jeffrey Fuller of Mercer HR Consulting,...

Perspectives

The Great Indian “Superbike” Dilemma

Every couple of weeks I open a newspaper or magazine in India, to see these gorgeous photographs of superbikes (like the one above), with...

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noshtradamuswriter. traveler. foodie

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