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Perspectives

The Changing Face Of India

The Master of Ceremonies (MC) at the ICCO Global Summit 2006 held in New Delhi this October, started the session "The Changing Face of...

Perspectives

Happy To Be Stuck With You!

What is it that makes people stick to companies? What makes companies stick to each other? What makes countries friends with each other? Different people...

Perspectives

Next Practices – Bottom Up!

Before the ICCO Global Summit 2006, many people were looking forward to Yann Risz speak about “Next Practices” (see link)… And many women...

Perspectives

Learning from “The Grand Master”

“To begin, let me tell you how happy I am, to be here with you all in New Delhi… In fact, at my...

Perspectives

What’s someone like you, doing in a place like this?

Reading my previous post on the ICCO Global Summit a lot of people asked 'what on earth was I doing at a Summit for...

Perspectives

Comsuming Online “Ban”ter

What's with many governments and authorities, and their constant threats and attempts to ban free speech online? The stated reason is always "national interest". Of...

Perspectives

Forget Best Practices, Think Next Practices!

Next Practices - How cool a phrase is that! Well the first time I heard it, it was in the context of ICCO -...

Perspectives

Mass Market? What Mass Market?

McDonald’s, perhaps what we would call the ultimate mass brand, used to spend two-thirds of its U.S. advertising budget on television. Last year,...

Perspectives

Hare Today, Turtle Tomorrow?

No you haven't read this story of the Hare and the Tortoise before. No it's not the 'new management school' version you've also read....

Reviews

Dive into something new!

People often ask what I'm doing since I left my job as the country head of creative, in an advertising agency... Well the answer is...

Perspectives

Doing it finally

You can read about it. You can talk about it. You can even recommend it to friends and family. But it all means nothing...

Perspectives

The Incident in Chennai

“Aiyyo saar, your phone costs more than my entire year’s salary!” he said, without an iota of jealousy or shame. In fact, he was...

Random Thoughts

A Man of Principles

My Grandfather died last month at the ripe old age of 94. Which is old, if you consider the years; young, if you were...

Advertising

Playing Games with Solaris

It was the late 1990s. Most companies in India hadn't started using computers, and if they did, they knew little about the Operating System...

Advertising

LML Vespa – A Moving Experience

In 1996, LML Vespa scooters launched this brand campaign, targeting a younger audience with a mindset very different from that of industry leader Bajaj. Credits Art...

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noshtradamuswriter. traveler. foodie

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