It was the Summer of 1991. Lehar Pepsi was coming to Delhi, and the brand needed to make a dent in the market dominated by Thums Up back then. Kapil Dev became the natural choice for a hard hitting campaign to catch the imagination of audiences, and get them to try a Pepsi.

Here’s what we came up with!

Credits
Art Director: Bipasha BanerjeeCopywriter: Mehernosh Shapoorjee
Creative Director: Abhinav Dhar
Client Servicing: Punita Lal, Sanjeev Bhargava
Agency: Hindustan Thompson
Photographer: Rohit Chawla
Client: Sanjiv Chadha


LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.