There’s no doubt that bloggers are proving to be more than a handful for the high and mighty (DELL, Neil French, Kryptonite for example).

Which is why companies and company executives better think carefully, before they act stupidly (or arrogantly, aggressively, arbitrarily, whatever…)

While you may think your “employees” are just plain and simple sloggers, a lot of them are also bloggers; their friends and relatives are bloggers, and bloggers can become your floggers when really pissed… actually make that ‘when even mildly pissed’!

Here’s the latest example of how a great company (which I normally admire), goofed when sending out a supposed morale boosting memo to its people who just lost a pitch. George Parker gives us the spoken and the unspoken words!




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