In 1994, a new brand appeared in the crowded wristwatch market in India. The technology was Japanese, and so the brand was called Sakura. We took advantage of the FIFA World Cup happening in LA that year, and created this campaign for Sakura Watches, using football analogies. I was in Trikaya Grey back then, and we were hired to launch the brand.

It was exciting work done by us across different offices of Trikaya. Swapan Seth guided the overall effort as Creative Director from Kolkata, while Shalini, Ravi, Ashok, Abhijit, Nirvik, and I drove the effort in Delhi.

Art: Shalini Beri, Ravi Narain
Copy: Mehernosh Shapoorjee
Strategy and Client Servicing: Ashok Goel, Abhijit Dasgupta
Business Head: Nirvik Singh

We also did some other interesting campaigns for Sakura watches, and you can see them here, and here.


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