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Sakura Watches World Cup Campaign

In 1994, a new brand appeared in the crowded wristwatch market in India. The technology was Japanese, and so the brand was called Sakura. We took advantage of the FIFA World Cup happening in LA that year, and created this campaign for Sakura Watches, using football analogies. I was in Trikaya Grey back then, and we were hired to launch the brand.

It was exciting work done by us across different offices of Trikaya. Swapan Seth guided the overall effort as Creative Director from Kolkata, while Shalini, Ravi, Ashok, Abhijit, Nirvik, and I drove the effort in Delhi.

Art: Shalini Beri, Ravi Narain
Copy: Mehernosh Shapoorjee
Strategy and Client Servicing: Ashok Goel, Abhijit Dasgupta
Business Head: Nirvik Singh

We also did some other interesting campaigns for Sakura watches, and you can see them here, and here.

At work, I tend to Brands and nurture ideas that help people and businesses bloom. I am a writer of all things that catch my eye. I travel to discover myself, as much as I do to discover the world. I am a foodie at heart, and am open to tasting anything that's edible!


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