You’re spending a lot of time every day on social media. But are you using it profitably for your business? This book shows you how to leverage social media to promote and achieve your professional and business goals in many ways.
From business idea to a marketing plan
Presented as a story of the journey of Merlo Dolphin, it is a personification of the journey of every entrepreneur. Right from the germination of an idea, to finding your buyers, to raising funds, this book will help you to optimise the use of social media at every stage. Written in an easy to read format, this book is an attempt to ease the challenges you face in your business.
The book is a reminder of the power of social media and an enabler to help you leverage that power.
What would Merlo do?
It is the kind of book you will keep coming back to, looking for solutions to your business challenges. And perhaps after you internalise the learnings, every time you’re faced with a professional challenge, you’d probably ask yourself ‘what would Merlo do?’. And then you’ll find yourself doing just that.
About the Authors