Yesterday, a kid who joined my company just 2 weeks ago, quit her job with us, because she got a job with one of “the most wanted” creative agencies in the country. The bizarre thing is, she has no idea who she will report to, nor have any idea what clients she will work on! … Continue reading
As part of a monthly review of Indian advertising and marketing which I do for a far-east publication, I have been watching Indian political advertising very closely for some time now. I specifically mentioned the review, because if it wasn’t for it, I would have simply missed/ignored the ads… which is what I think most … Continue reading
Contrary to popular perception (and current brand behaviour all around) you don’t pussy-foot around communication when you’re in the middle of hard times. In Hindi there’s a phrase ‘bolti-bandh’ which is quite like the English one ‘the cat got your tongue’. Which leads me to say brands that lie low in tough times, stand the risk of … Continue reading
2008 was a hard-working year for India. As perhaps it was for the rest of the world. Not only did businesses strive to keep costs down and revenue up, people worked hard to keep their jobs alive and companies afloat. The Economic and Industries Perspective In terms of the economy, some sectors did very well, … Continue reading
“Ouch!” That’s the first thought that struck me as I picked up the newspapers this morning. No I am not referring to the coverage of the FM’s interim budget, but to the full front page ad for State Bank of India in the leading and very-expensive-to-advertise-in newspapers. The full-frontal assault hurt for two big reasons: … Continue reading
A couple of days back, I read an interesting article by Atul Hegde, CEO of Ignitee, on the role of digital agencies. I agree with him that the industry although nascent, is already bankrupt when it comes to ideas. The fact is, so-called digital agencies today flood clients with the same old SEO and SEM … Continue reading
The election of Barack Obama as President of the United States of America is landmark in many ways. In fact, Obama’s slogan of “change” holds true in many more ways than perhaps even the man and his spin doctors would have imagined. But that’s not the point of this post. Enough has, and will be written about what … Continue reading
Wow. I just picked up The Times of India which I hadn’t read all day and *boom* it hit me – the full page ad revealing Bharti’s new logo and corporate identity. I don’t much care for the ad which is sweetly written with all the right things thrown in (amateur copywriter at work) but … Continue reading
Last week, in a live show in Delhi, comedian Russel Peters joked about how Bollywood was all about looks and less about acting. He made it a point to speak about the extremely beautiful former Miss World who is all wooden and terrible as an actress. So today when I read the news that Kareena … Continue reading
Here’s a video from one of my favourite youtube channels – Happy Slip. It is about, as the name suggests taking the proverbial “chill pill” – relevant for all you marketers who conjure up product USPs out of thin air, as well as inspiring for the producers of infomercials!! Enjoy! Take a Chill Pill!
