Yesterday, a kid who joined my company just 2 weeks ago, quit her job with us, because she got a job with one of “the most wanted” creative agencies in the country. The bizarre thing is, she has no idea who she will report to, nor have any idea what clients she will work on! …
Category Archive: Advertising
Permanent link to this article: http://noshtradamus.com/2010/04/02/whats-in-a-name/
May 01
It’s just Economics, stupid…
As part of a monthly review of Indian advertising and marketing which I do for a far-east publication, I have been watching Indian political advertising very closely for some time now. I specifically mentioned the review, because if it wasn’t for it, I would have simply missed/ignored the ads… which is what I think most …
Permanent link to this article: http://noshtradamus.com/2009/05/01/its-economics-stupid/
Apr 25
Hard times? Talk tough. Talk smart. Talk focussed.
Contrary to popular perception (and current brand behaviour all around) you don’t pussy-foot around communication when you’re in the middle of hard times. In Hindi there’s a phrase ‘bolti-bandh’ which is quite like the English one ‘the cat got your tongue’. Which leads me to say brands that lie low in tough times, stand the risk of …
Permanent link to this article: http://noshtradamus.com/2009/04/25/hard-times-talk-tough-talk-smart-talk-focussed/
Apr 01
India 2008: Working Harder, Working Smarter
2008 was a hard-working year for India. As perhaps it was for the rest of the world. Not only did businesses strive to keep costs down and revenue up, people worked hard to keep their jobs alive and companies afloat. The Economic and Industries Perspective In terms of the economy, some sectors did very well, …
Permanent link to this article: http://noshtradamus.com/2009/04/01/india-2008-working-harder-working-smarter/
Feb 17
Will SBI please stop wasting money?!
“Ouch!” That’s the first thought that struck me as I picked up the newspapers this morning. No I am not referring to the coverage of the FM’s interim budget, but to the full front page ad for State Bank of India in the leading and very-expensive-to-advertise-in newspapers. The full-frontal assault hurt for two big reasons: …
Permanent link to this article: http://noshtradamus.com/2009/02/17/will-sbi-please-stop-wasting-money/
Loading tweets...
Recent Comments