Yesterday, a kid who joined my company just 2 weeks ago, quit her job with us, because she got a job with one of “the most wanted” creative agencies in the country. The bizarre thing is, she has no idea who she will report to, nor have any idea what clients she will work on! [...]
Archive for the ‘Advertising’ Category
What’s in a name?
Posted: April 2, 2010 by noshtradamus in Advertising, Common Sense, Learnings, Talent & Assets1
It’s just Economics, stupid…
Posted: May 1, 2009 by noshtradamus in Advertising, Common Sense, Indian Economy, Marketing, Politics, What Were They Thinking??As part of a monthly review of Indian advertising and marketing which I do for a far-east publication, I have been watching Indian political advertising very closely for some time now. I specifically mentioned the review, because if it wasn’t for it, I would have simply missed/ignored the ads… which is what I think most [...]
Hard times? Talk tough. Talk smart. Talk focussed.
Posted: April 25, 2009 by noshtradamus in Advertising, Brands, Internet, Marketing, New Media, Public Relations, StrategyContrary to popular perception (and current brand behaviour all around) you don’t pussy-foot around communication when you’re in the middle of hard times. In Hindi there’s a phrase ‘bolti-bandh’ which is quite like the English one ‘the cat got your tongue’. Which leads me to say brands that lie low in tough times, stand the risk of [...]
India 2008: Working Harder, Working Smarter
Posted: April 1, 2009 by noshtradamus in Advertising, Brands, Indian Economy, Industry Review, Marketing2008 was a hard-working year for India. As perhaps it was for the rest of the world. Not only did businesses strive to keep costs down and revenue up, people worked hard to keep their jobs alive and companies afloat. The Economic and Industries Perspective In terms of the economy, some sectors did very well, [...]
Will SBI please stop wasting money?!
Posted: February 17, 2009 by noshtradamus in Advertising, Brands, Common Sense, Marketing, What Were They Thinking??Tags: SBI
“Ouch!” That’s the first thought that struck me as I picked up the newspapers this morning. No I am not referring to the coverage of the FM’s interim budget, but to the full front page ad for State Bank of India in the leading and very-expensive-to-advertise-in newspapers. The full-frontal assault hurt for two big reasons: [...]
Y’Obama – Learnings from the US Presidential Elections
Posted: November 7, 2008 by noshtradamus in Advertising, Brands, Common Sense, Learnings, Marketing, Politics, Public Relations, Strategy, UncategorizedTags: Marketing, Public Relations, Brands, Obama, Politics, Adverting, Agenda, Value Proposition, USP, US Elections, Voters
The election of Barack Obama as President of the United States of America is landmark in many ways. In fact, Obama’s slogan of “change” holds true in many more ways than perhaps even the man and his spin doctors would have imagined. But that’s not the point of this post. Enough has, and will be written about what [...]
Bharti wears new colours and showcases new corporate identity!
Posted: November 6, 2008 by noshtradamus in Advertising, Brands, Marketing, Public Relations, StrategyTags: Advertising, Bharti, Corporate Identity, Logo, Marketing
Wow. I just picked up The Times of India which I hadn’t read all day and *boom* it hit me – the full page ad revealing Bharti’s new logo and corporate identity. I don’t much care for the ad which is sweetly written with all the right things thrown in (amateur copywriter at work) but [...]
Top Bollywood Female Brand Ambassadors
Posted: November 5, 2008 by noshtradamus in Advertising, Common Sense, Endorsement, Marketing, Strategy, TrendsTags: Advertising, Aishwarya Rai, Brand Ambassadors, Kareena Kapoor, Kurkure, Priyanka Chopra, Vivel
Last week, in a live show in Delhi, comedian Russel Peters joked about how Bollywood was all about looks and less about acting. He made it a point to speak about the extremely beautiful former Miss World who is all wooden and terrible as an actress. So today when I read the news that Kareena [...]
Chill Pill – from Happy Slip
Posted: November 3, 2008 by noshtradamus in Advertising, HumourTags: chill, humor, happyslip, YouTube
Here’s a video from one of my favourite youtube channels – Happy Slip. It is about, as the name suggests taking the proverbial “chill pill” – relevant for all you marketers who conjure up product USPs out of thin air, as well as inspiring for the producers of infomercials!! Enjoy! Take a Chill Pill!
